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Gross Profit illustration

Franchise · Income

Gross Profit

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Use gross profit to see the dollars left after the direct cost of what you sold, a core figure for restaurants, retail, and service franchises.

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Interactive workbench

Coffee shop month

RevenueCost of Goods Sold

$45,000 of sales less $18,000 of COGS is $27,000 of gross profit.

Step 1 of 3

Variables and units

  • Revenue

    Total sales revenue for the period.

    currency

  • Cost of Goods Sold

    Direct cost of the goods sold.

    currency

Common mistakes

  • Putting rent or wages in COGS.
  • Using pre-tax revenue figures inconsistently.

Step-by-step example

Coffee shop month

  1. 1. Start with the example inputs

    • Revenue$45,000
    • Cost of Goods Sold$18,000
  2. 2. Apply the formula

    RevenueCost of Goods Sold
  3. 3. Run the numbers

    $27,000.00

    $45,000 of sales less $18,000 of COGS is $27,000 of gross profit.

What this result means

Gross profit of $27,000.00 is what sales leave behind after the direct cost of the goods sold — before rent, wages, and other operating costs. It is the pool every other expense must fit inside; tracking it weekly catches supplier price creep and portion drift before they reach the bottom line.